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EDUCATIONAL COMMUNICATIONS DIRECTOR
03935
(Competitive)


DISTINGUISHING FEATURES OF THE CLASS

The Educational Communications Director is well-versed in PK-12 public education and the New York State Education Department (NYSED) initiatives impacting districts, parents, and students. An employee in this class assists high-level school district administrators with developing communications and training strategies around education-specific topics including, but not limited to, Computer Based Testing, Common Core 3-8 Assessments, and the Every Student Succeeds Act. The Educational Communications Director supervises the work of communications personnel and coordinates the related communications and training efforts for multiple school districts. He/she works closely with school districts to provide training and on-boarding of new communications personnel. Does related work as required.



TYPICAL WORK ACTIVITIES

Works with high-level district administrators to develop effective communications and training

strategies around NYSED initiatives;

Supervises and evaluates school district communications personnel;

Trains and provides effective on-boarding procedures for new communications personnel;

Evaluates the effectiveness of communications and training plans around NYSED initiatives;

Oversees a budget that includes salaries, benefits, supplies, and travel costs;

Conducts monthly staff meetings to discuss best practices, concerns, and new initiatives;

Attends professional seminars as needed to stay current with NYSED initiatives, policy, and

funding.

FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

Good knowledge of the inner workings of PK-12 public education;

Good knowledge of the New York State Education Department and current initiatives;

Good knowledge of school-based communications, staff training strategies, and related best practices;

Good knowledge of social media, website, and other digital communication methodologies;

Good knowledge of strategic planning and program evaluation in the context of PK-12 public education;

Ability to train and supervise staff;

Ability to communicate effectively both verbally and in writing.

MINIMUM QUALIFICATIONS

Graduation with a Bachelorís Degree from a regionally accredited college or university and four (4) years of work experience, or its part time equivalent, in public policy, communications, public relations or a closely related field.

10/2017 Date of Original Composition