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DISTINGUISHING FEATURES OF THE CLASS
The work involves responsibility for coordinating the marketing and advertising campaigns for an organization. An employee in this class maintains communication with multiple departments, representing the organization to customers, the public, government, and other external sources. This is a management level position reporting directly to the department head and as such, the incumbent will act with independent judgment. Supervision of marketing and public information staff may be performed by this position. Does related work as required.
TYPICAL WORK ACTIVITIES
Collaboratively implements marketing and advertising campaigns by assessing and analyzing needs (including target audience research and focus group testing).
Prepares marketing and advertising strategies, plans and objectives.
Plans and organizes promotional presentations.
Coordinates with multiple departments within the organization.
Prepares or procures promotional materials appropriate for varies audiences and campaigns, including the use of email for marketing as well as other on-line avenues, design and architecture, search engine optimization, pay per click advertising, website analytics, and social media.
Supports staff by providing data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
Researches other models of similar organizations to recommend best practices.
Plans meetings and marketing opportunities by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating campaigns.
Monitors implementation by collecting, comparing, and analyzing actual results with plans and targets.
Maintains job knowledge by participating in educational opportunities, professional associations, and reading trade publications.
Explores opportunities to advance organizational goals.
Coordinates and reviews marketing initiatives with senior management.
FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS
Thorough knowledge of principles and methods of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Thorough knowledge of media production, communication, and dissemination techniques and methods.
Thorough knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Thorough knowledge of the principles and practices of effective communication.
Ability to communicate effectively both orally and in writing.
Ability to speak to various groups.
Ability to establish and maintain effective working relationships with others.
Ability to analyze data and draw logical conclusions.
Working knowledge of the principles and practices of research.
A. Graduation with a Bachelorís Degree from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees and two (2) years of professional level work experience, or its part-time equivalent, in public relations, marketing or communications; or,
B. Graduation with an Associateís Degree from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees and four (4) years of professional level work experience, or its part-time equivalent, in public relations, marketing or communications; or,
C. Six (6) years of paraprofessional or professional level work experience, or its part-time equivalent, two (2) years of which must have been professional level work experience in public relations, marketing or communications; or,
D. An equivalent combination of training and experience as defined by the limits of (A), (B) and (C).
NOTE: Successful competition of graduate semester credit hours in public relations, marketing or communications from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees may be substituted for the specialized work experience as follows: Thirty (30) graduate semester hours is equivalent to one (1) year of professional work experience in public relations, marketing or communications.
7/2014 Date of Original Composition