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AGRICULTURAL INFORMATION AND EDUCATION SPECIALIST
DISTINGUISHING FEATURES OF THE CLASS
The work involves responsibility for developing, implementing and evaluating an information and education program regarding agricultural water quality concerns with an emphasis on Whole Farm Planning. Whole Farm Planning is the process by which specific Agricultural Best Management Practices such as soil erosion control, animal waste management, plant nutrient management, domestic animal pathogen management and chemical and pesticide management are implemented in order to reduce potential non-point source pollution from farms. An employee in this class will be responsible for reviewing and identifying water quality educational opportunities in a watershed that pertain to the Whole Farm Planning process. Duties also involve setting goals and objectives and planning and conducting information and education activities to meet identified watershed goals. Work is performed under the general supervision of the Watershed Agricultural Project Manager. An employee in this class exercises no supervision. Does related work as required.
TYPICAL WORK ACTIVITIES
Develops and implements agricultural sampling methods for identifying Whole Farm Planning information and education opportunities.
Establishes broad based goals for the program based on available resources.
Establishes objectives that lead directly to accomplishing stated goals.
Develops a comprehensive listing of information and education agricultural activities in support of accomplishing stated goals and objectives.
Assists in prioritizing the information and education agricultural activities to be conducted in relation to Agricultural Best Management Practices.
Implements specific information and education agricultural activities related to specific Agricultural Best Management Practices.
Visits farms to work with farmers one on one to educate them regarding the implementation of Agricultural Best Management Practices.
Reviews raw data from Whole Farm Plannings and formulates it in understandable form for easy use by farmers; presents this information to farmers at meetings.
Writes news releases for distribution to the media regarding the Whole Farm Planning program.
Develops and edits a bimonthly project newsletter.
Develops and updates a general information project brochure.
Develops slide sets and videos on the program.
Develops and maintains internal computer paths and filing schemes.
Leads Watershed Agricultural Program Review Committee marketing subcommittee meetings.
Attends training sessions as required and as per training plan.
FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS
Good knowledge of the methods, practices and techniques used in developing and implementing an information and education program relating to agricultural water quality concerns with an emphasis on Whole Farm Planning.
Good knowledge of the principles and practices of the Whole Farm Planning Process.
Good knowledge of the Agricultural Best Management Practices available to mitigate non-point source pollution in a watershed.
Good knowledge of agricultural-related water quality issues.
Good knowledge of the principles and practices of public relations.
Good knowledge of the principles, practices, techniques and terminology of the communication media.
Good knowledge of the district's overall programs, goals, policies and procedures.
Ability to plan and conduct information and education activities to meet identified watershed goals.
Ability to effectively explain the purposes and results of implementing Agricultural Best Management Practices.
Ability to relate project results to funding sources.
Ability to establish and maintain effective working relationships with mass media, farmers and project staff.
Ability to communicate both orally and in writing.
Physical condition commensurate with the demands of the position.
A) Graduation from a regionally accredited or New York State registered college or university with a baccalaureate degree in Agricultural Resource Management, Soil and Water Resources Conservation Engineering, Agronomy or a closely related field, and one (1) year of professional level work experience, or its part-time equivalent, in agricultural resource conservation public relations; or,
B) Five (5) years of professional or paraprofessional level work experience, or its part-time equivalent, in agricultural resource conservation or a closely related field, one (1) year of which must have been professional level work experience in agricultural resource conservation public relations; or,
C) An equivalent combination of training and experience as defined by the limits of (A) and (B).
4/95 Date of Original Composition